Himel is a global manufacturer and supplier of electric products for Low Voltage Power Distribution, Final Distribution, Power Management, Motor Control and Protection, Industrial Components, and Home Electric offers. With a footprint in 50+ countries—we are leaders in value-engineered electric products for residential, commercial, industrial, and utilities sectors. We value opportunities for all and provide the best combination of affordable and reliable offers to meet the demand for access to safe electricity.
Global Head of Himel International
What is Himel? How Himel is different from other brands on the shelf?
Himel is a people’s brand. As a globally trusted electrical products manufacturer and supplier, we have been part of industries, businesses, and homes that people depend on every day.
Himel products come with trust and assurance—that you will get high – quality product without stretching the budget. This makes us stand out. We don’t see our products with only a commercial lens, we strive to satisfy our consumers with the quality they deserve.
Our offer breadth and camaraderie with the network are our USPs. We don’t offer just products. Instead, we offer the complete package—product, expert guidance, and techno-commercial assistance; to set our customers up for success in their industry, business, or home. We understand our customers and how our product can meet their needs.
‘Reliable made Affordable’ has been the hallmark statement of Himel. What is your take on it?
It is not just a statement. It is how we, at Himel, envision our design, manufacturing, and distribution so that the end customer gets maximum value, comparable to a rather expensive brand.
Conventionally, cost-effective electrical products have a collateral compromise in quality. For a small-medium-sized business or modest-income household, this creates a dilemma. Either you shell money or compromise with inferior quality. Himel breaks this notion. With us, high – quality robust products come within your budget. Himel’s goal is to maximize the value of investment—through easier accessibility, superior quality, and price affordability.
You are an ardent advocate of electrical safety, accessibility, and affordability of high-quality products. How do these play out in real world?
If you look into this from the ground, they are not mutually exclusive. Accessibility and affordability of high-quality electrical products go hand in hand with electrical safety. If safe products are hard to access, either because of supply or manufacturing lag, they will accrue cost and hence increased price.
We, at Himel, have a multipronged approach to striking this balance. State-of-the-art manufacturing, robust supply chain and extensive global and local network ensure that the trio animate together.
What are Himel’s plans to lead and expand the benefits of its products?
We are scaling up our network—developing robust retail and distribution channels. We have passionate people with deep experience in the specific market dynamics. Our supply chain and logistics are getting more resilient and stronger. Be it faster order fulfilment or sound channel capability or supporting e-retail through aggregators, we are continuously assessing local needs and evolving a multifaceted approach to address market demands.
Himel operates in 50+ countries. What is your strategy to leverage the global footprint to ensure price competitiveness?
We have the expertise to assess cost and demand changes for every location. Our offer breadth and depth combined with a connected on-ground network and resilient supply chain ensure that we stay competitive in terms of product offering and pricing.
Additionally, Himel’s product complementarity facilitates that the customers get every product for building their electrical infrastructure in one go. Having said that, the aim is to set a benchmark for value and not price.
How brands like Himel can solve the challenges faced by Thailand’s affordable homeowners?
Thailand is a booming economy. The land offers a lot of opportunities to reinforce electrical infrastructure. Yet, often low-medium income homebuyers face a challenge in building safer and durable electrical framework that is usually attached with higher price bracket. They reluctantly accept inferior-quality electrical products. We are changing this mindset.
For economies under accelerated development like Thailand, Himel can facilitate building resilient communities and social housing that are safer in adverse environmental conditions or disasters. Our vision and goals also echo with opportunities for dense communities, especially in peri-urban and suburban areas. There has always been a felt need to provide high-quality electrical products to new homeowners and with our residential portfolio, we can exceedingly meet the demand.
Do you see Himel as an enabler in Thailand’s booming hospitality sector?
Yes, definitely. We are specialists in providing complete electrical infrastructure to hospitality and township-like projects. Also, our power distribution portfolio can meet demand in luxury residential or commercial real estate that offers newer growth avenues for Thailand. Our experience allows us to work in tandem with specialist consultants and electrical designers for safer and resilient electrical framework.
How can Himel bridge gaps in electrical safety for Thailand, a country prone to weather adversities?
Irrespective of living, social, and economic conditions, electrical safety should be available to all. It is our goal to bring parity in safety. In Thailand where monsoon is often unforgiving and floods or storms are not uncommon, it is critical to have safer electrical infrastructure.
High-quality electrical products that are value engineered for reliability can ensure safer home ownership and business operations while minimizing the cost of maintenance.
For more information, visit : www.himel.com